UA Brand House

For the Grand Opening the Detroit retail store, we launched UA Brand House, a content series about the stories and insight behind each one of our retail locations. Detroit’s is a story of relentlessness. We brought together 5 local street artists and installed original works that express how Detroit, and art, are relentless. Each installation featured an AR key, a first for UA, which visitors could activate to explore the story behind each artist and their work.