Jou Jou

Locals knew of the Grand America Hotel but they were never guests themselves. How do we get the local crowd to enjoy all that a 5 diamond hotel has to offer? Build a Toy Store and invite them to play and explore the luxury of the Grand like a kid.

Jou Jou embraced the challenge of bringing an environment to life. This haven for child-like curiosity includes a stunning new interior, a full brand identity, promotions, merchandise and packaging along with original toys and books. The finished location is a magical and interactive experience for all ages.

Awards: Under Consideration/Brand New, Trend Hunter, Gold Addy , AIGA Copper Ingot