Cal Partnership

Cal was the first public university in the great state of California; the trailblazers who started it all. When status quo was the status quo, they changed everything. Starting revolutions. Challenging authority. Being first. That’s what Cal and Under Armour have been doing since their respective day ones. As part of the launch of this partnership, a comprehensive rebranding effort was made where everything from logos, messaging, to photography was up for a refresh. Below are examples of the new identity that carried over into print and digital end uses.