It’s Not Magic. It’s USPS.

It’s no secret that the Holiday’s bring a certain feeling of magic. But as much as we all love to believe in the collective lore of the Holidays, when it comes down to it, you need your gifts there on time.

USPS was coming off an election year when multiple politicians were shining the spotlight on the Postal Service. For the first time ever, public perception of our mail system was a bit off.

Our Holiday campaign brought it back home with something simple— the hard working people of the Postal Service are the ones who make Holiday Magic arrive in time. No mention of Politics. No mention of what Holiday you choose or choose not to celebrate. We are here to deliver in the moments that matter most.