National Education Association

In early 2018, the National Educational Association (NEA) found itself in the midst of existential crisis. It faced an unprecedented challenge to member retention in the wake of a Supreme Court decision that weakened unions by changing the way they can collect dues from those who benefit from their collective bargaining.

Our anthem video helped stop membership loss by generating active community engagement that demonstrated the union’s value. The compelling film is written as a “reverse poem”, which conveys different tones depending on the way it’s read.

neatoday.org/redfored/

Awards: Webby, New York Festival, Gold Addy