For the first time ever, a beer brand was able to sponsor the 2024 Paris Olympics. ABInBev’s portfolio of beverages became instant parters with teams, events and individuals throughout the games.
As a way to punctuate these Olympic Games, ABInBev asked us for a way to show global celebration in watching the Olympics while also conveying a true sense of moderation. The result was a film that depicts fans and athletes acting as one in the memorable moments of the games, no matter where or when they happen.