USAA- Face the Fight

More veterans die by suicide than in combat. Face the Fight is a coalition to cut the number of veterans dying by suicide in half by 2030. Founded by USAA, the coalition has grown to include Humana, CVS, Walmart, the NFL and over 100 corporate partners, raising over $85 million dollars to protect our veterans. Our team created the name, branding and all the assets in support of the program. Learn more at wefacethefight.org

Creative Team

CCO: Chris Ferguson
ECD: Josh McGuire
GCD: Dane Rahlf
CD: Rachel Cook

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