UA HealthBox

We designed a larger than life experience to introduce the brand’s first Connected Fitness system, including VIP morning workouts (which promptly kicked my butt) and athlete panels featuring Tony Romo, Michael Phelps and the US Gymnastics team moderated by Scott Van Pelt. We also created UA Fast Physical, a fun and easy tablet experience that gave people a personalized health assessment in less than 60 seconds. It expanded to other marquee events including SXSW and the 2016 Olympics in Rio.